Hi there! Gabby + Lauren here with our annual studio report.
We run a studio in NYC called Super Keen, and we’re officially four years old. Our fourth report documents the learnings, growth, and failures we had in 2024. We write these reports as a way for us to reflect, keep a record of things, and help anyone who might be considering starting a studio or something similar to us.
Our past reports can be found here:
CONTENTS
Super Keen (SK for short) is a branding studio that pairs strategy with design. You can find out all about us through the links below or by reading our past reports.
It feels like we say this in every year, but 2024 presented a whole new set of challenges for us that felt like brand new territory. In January, Lauren’s water broke right before a client presentation (she still presented, it went well) and had a beautiful baby girl named Gemma Kai. Gabby lined up a mix of freelance and design-only projects for the months that Lauren was on parental leave. She was reminded pretty quickly that using Quickbooks sucks and was very grateful to hand it back to Lauren in May.